Importance of Websites w/ Strong Internet Presence in an Ecommerce World

In a post-coronavirus world, ecommerce will likely move forward as the new norm; making a website and strong Internet presence more important than ever.

Many deem that social media is the best way to establish a strong Internet presence. However, social media accounts alone cannot fully replace a website as a digital home, even Facebook, Instagram. Twitter and similar platforms are hailed as powerful tools to use in reaching a targeted audience.

Given that a single social media post can draw the attention of potential customers, the effect can be fleeting. Serious consumers would like to know more about the entity behind the brand and everything else it has to offer. Yet if they do not find a website from whence they can read the information they need, then that business runs the risk of being perceived as a fly-by-night entity.

Multiple complementary social media accounts can only carry forward brand messages, but those are not enough if a business wants to build a strong digital presence.

Link Building : A Key to Building a Strong Internet Presence

During the COVID-19 lockdown period that saw many businesses shut down, those with ecommerce setup, were able to do business amidst the health crisis. Since they already have a strong Internet presence, they prevailed over those who took their website for granted — whose domains were treated as mere extensions of their offline business when the need rises.

Since ecommerce has now transitioned into becoming the new norm in carrying out business trades, it’s high time for business owners to understand the benefits of link building.

What is Link Building

Link building is where websites connect to each other by way of what SEO experts call backlinks. A website can gain recommendation from other websites by way of external content that carries its URL. The content though, will appear as a guest post of recommending websites, whilst the URL is an external link that would direct the reader to the domain of the recommended website. On the part of the latter domain, guest posts carry inbound links.

Link building is beneficial to both the recommending and the recommended websites. Both the external link and the inbound link will make them visible to search engine bots. If a Google search is about a topic that has great relevance to the linked websites, the search engine bots will index all URLs that have the potential to provide answers to the query.

If both URLs have been ranked by the search engine bots as having the highest degree of relevance to the search query, then the search engine will present both the recommending and the recommended websites at the top of the Search Engine Page Results.

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The critical factor that makes backlinks work, is the relevance of the content in which the external link appears, to the content of the linked website. Otherwise, if search engine bots do not find a material connection between the content that carries the external link and the content of the site to which the link is driven, the search engine will consider the backlinks as spammy.
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In summing up, this article underscores the importance of having and maintaining a website now more than ever. Mainly because ecommerce is expected to become the new norm of trading one’s brand of consumer goods or services. However, it is important for websites to have a strong internet presence, which can be achieved in part, by way of quality backlinks.

That being said, hiring a guest post services agency that can create content that build great connectivity will make backlinks work toward effective link building.