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Media The Economics of Influence: Why Influencers and Media Brands Buy Instagram Followers

The Economics of Influence: Why Influencers and Media Brands Buy Instagram Followers

Because of the rise of influencer, the Instagram marketing platform has become a popular way for celebrities and brands to quickly get more individuals to follow them. Why is it still so popular to buy followers when analytics and being real are more important than ever? Understanding the Audience and How They See Authority In …

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News The Plight and Fate of News Media Outlets in the Digital Age

The Plight and Fate of News Media Outlets in the Digital Age

As Google, YouTube and Facebook disrupted the conventional methods of running business ads, it’s no surprise news media entities have been adversely affected. While some news organizations managed to successfully transition to online platforms, the news media’s share of advertising revenues has declined significantly over the years. Although there are news audience who are willing …

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